SUDWAVE
CONVENTION

IN ADDITION TO LIVE MUSIC, SUDWAVE ALSO HOSTS MOMENTS OF “SPOKEN MUSIC” INCLUDING ENCOUNTERS, PRESENTATIONS, “SPEED MEETINGS”, AND SCREENINGS WITH NATIONAL AND INTERNATIONAL OPERATORS AND ARTISTS ON THEMES LINKED TO THE VARIOUS ASPECTS OF LIVE. PERFORMANCE / IN COLLABORATION WITH YOUROPE WE WILL SPEAK ABOUT THE ENVIRONMENT AND VIRTUOUS BEHAVIOUR IN LIVE CONCERT VENUES, ANALYSING IMPORTANT CASE HISTORY SUCH AS THE JOVA BEACH PARTY / WITH GIFFONI FILM EXPERIENCE WE WILL SPEAK OF THE GREATEST WORLD FESTIVAL DEDICATED TO KIDS / WITH SUDWAVE “SOUTH EUROPEAN MUSIC NETWORK“ WE WILL PRESENT THE PROPOSAL TO IMPLEMENT A CIRCUIT BETWEEN THE SOUTHERN EUROPE COUNTRIES FOR THE ENHANCEMENT OF THEIR TALENTS WITH REFERENCE TO EUROPEAN CULTURAL POLICIES / WE WILL HOLD A WORKSHOP TO BETTER UNDERSTAND THE WORLD OF MUSIC-RELATED SOCIAL MEDIA, STRATEGIES, AND USE / AN INTERVIEW WITH GIULIANO SANGIORGI AND HIS THOUGHTS ON SUCCESS AFTER THE AREZZO WAVE EXPERIENCE / ON THE LAST DAY, RICCARDO BER TONCELLI WILL SPEAK ON WHAT WOODSTOCK HAS MEANT IN ITALY AND IN THE WORLD, AND THE MARK IT HAS MADE ON MUSIC AND TODAY’S SOCIETY.

Circolo Artistico
Corso Italia, 108

Teatro Virginian
via de’ Redi, 12

november 7

Circolo Artistico

17:15 Press conference and meeting with the artists of “Arezzo Wave in Paris”, including ENRICO NIGIOTTI, LA RAPPRESENTANTE DI LISTA, LA SCAPIGLIATURA, and LA MUNICIPÀL. A presentation of the event that will take place in Paris on the 2nd and 3rd of April 2020.

free entry

november 8

Circolo Artistico

12:00 GIFFONI FILM FESTIVAL: CASE HISTORY
A presentation of the most charming film festival for kids. With Marco Cesaro, Communications and Project Manager

free entry

 

15:00 A GREENER FESTIVAL “UN FESTIVAL PIU’ VERDE”
A meeting with Linnea E. Svensson of Go Group (Green Operations Group Europe, a project promoted by YOUROPE, the federation of European rock festivals, in collaboration with Bucks University UK). A discussion of the criteria that distinguish the most environmentally conscious rock festivals in Europe, the best practices for an ecologically sustainable festival and other topics…

following
– Case history: Jova Beach Party, numbers and results
– Testimonials from representatives of the major Italian music festivals: Collisioni Festival, Primo Maggio, Umbria Jazz and Festambiente
Closing remarks by Linnea E. Svensson
free entry

Teatro Virginian

14:30-19:00 MESCAL SPEED MEETING
One of the largest independent record labels in Italy meets the bands of Arezzo Wave Contest 2019. How to “build a band”, find a manager, obtain a record company contract, and succeed. For new bands and artists searching for a publisher.
free entry

november 9

Circolo Artistico

WORKSHOP: DIGITAL MUSIC MARKETING
A discussion about what you need to know in the digital age with Alice Mazzoni, a young Digital Marketing Manager in the music industry.

11:30-12:30
BETTER TO SHUT UP? HOW AND WHEN TO USE SOCIAL MEDIA IN 2020
An overview for using social media in the music industry. How social media has been used in the past, how they are used now, and understanding how to get the best results. We will look at theories for setting realistic digital goals and be up to date.

14.30-15:10
SANREMO EFFECT. THE IMPACT OF ITALY’S MOST FAMOUS MUSIC FESTIVAL ON SOCIAL MEDIA.
Any type of digital strategy is useless if the resulting data is not analyzed over time. Together, we will see what it means to “analyze data” using as an example the social media methods employed by the artists in competition at Sanremo Festival 2019.

15:15-16:00
HOW DO YOU DEVISE A DIGITAL STRATEGY?
Let’s discover where to begin when devising a digital marketing strategy. How to identify marketing targets and achieve goals by implementing a strategy that interfaces through diverse channels including social media, streaming, distribution, websites, e-commerce, etc…
free entry

16:00 HOW TO BUILD A SUCCESSFUL PROJECT
Sudwave, Future prospects for financing from the new European programmes.
Paolo Palamiti / European Planning and Design Coordinator, Institute for International Political Studies (ISPI)
Valentina Volpe Andreazza / Opera Singer and Creator of the Euphonìa #ode2joy Challenge Europa Nostra
Jordi Gratacos / Managing Director Catalogna
Mauro Valenti / Sudwave Director
free entry

17.30
GIULIANO SANGIORGI
… starting with Arezzo Wave

free entry

Teatro Virginian

14:30-19:00 MESCAL SPEED MEETING
One of the largest independent record labels in Italy meets the bands of Arezzo Wave Contest 2019. How to “build a band”, find a manager, obtain a record company contract, and succeed. For new bands and artists searching for a publisher.
free entry

november 10

Circolo Artistico

16:00 FROM LEONARDO TO… WOODSTOCK
A musical journey starting with the Tuscan Renaissance courts, passing through some of the most famous Italian operas, and crossing Europe with some famous ballads, before finally arriving at… Woodstock!
VALENTINA VOLPE ANDREAZZA mezzosoprano
ALBERTO RAVAGNIN pianist
MARNA FUMAROLA (Quartetto Euphoria) violinist
FRANCESCO “CUCIO” CUCINI guitarist


17:00
HAPPY BIRTHDAY WOODSTOCK 50
Tales from London and Italy in the late 1960’s as told by some protagonists of musical history: Mixo, Lucio Salvini and Mauro Valenti

free entry

SPEAKERS

Riccardo Bertoncelli

Marco Cesaro

Alice Mazzoni

Paolo Palamiti

Alberto Ravagnin

Linnea E. Svensson

Mauro Valenti

Valentina Volpe

MAP